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Marketing Occupational Therapy Direct To Consumer

by | Jul 8, 2021 | Marketing

If you really want to find easy success in marketing, solve important problems.
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As a therapist I was always so frustrated by patients who would refuse to schedule unless they had 10AM on MWF, or patients who would call to cancel a scheduled appointment because they already had a “blowout” scheduled.
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If hair care is more important that PT care we are not solving important problems.
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Once I switched to focusing on post surgical care and total knee replacement care specifically, my business life changed.
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Cancels and no-shows almost completely disappeared. Complaints about high copays nearly vanished. Patients would accept any time slot on the schedule and preferred the slower times that are normally harder to fill.
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I hear people say… “Marketing doesn’t work for me!” but the reality is nobody wants what you are selling.
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If we keep doing the same thing we can’t expect to see different results.
Triple Medicare Revenue Physical Therapy Profits

Triple Medicare Revenue Physical Therapy Profits

by | May 27, 2022 |

Eliminate MPPR and Triple Your Physical Therapy Profits The multiple procedure payment reduction (MPPR) is the single largest reduction to your physical therapy profits and Medicare revenue. In this article I will explain how MPPR works and how you can eliminate the...

Boost Income Physical Therapy Business Profits

Boost Income Physical Therapy Business Profits

by | May 27, 2022 |

Physical Therapy Business Profits - Is Physical Therapy Profitable in 2022? Yes, absolutely. Physical therapy business profits can still be achieved in 2022, but not in the way it was profitable 30-years ago. The profession of physical therapy has undergone major...

Plan of Care Certification Physical Therapy

Plan of Care Certification Physical Therapy

by | May 24, 2022 |

Physical Therapy Plan of Care Certification Requirements Medicare physical therapy plan of care certication requirements are the same as an occupational therapy plan of care certification and speech language pathology plan of care certification. According to CMS...