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Marketing Occupational Therapy Direct To Consumer

by | Jul 8, 2021 | Marketing

If you really want to find easy success in marketing, solve important problems.
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As a therapist I was always so frustrated by patients who would refuse to schedule unless they had 10AM on MWF, or patients who would call to cancel a scheduled appointment because they already had a “blowout” scheduled.
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If hair care is more important that PT care we are not solving important problems.
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Once I switched to focusing on post surgical care and total knee replacement care specifically, my business life changed.
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Cancels and no-shows almost completely disappeared. Complaints about high copays nearly vanished. Patients would accept any time slot on the schedule and preferred the slower times that are normally harder to fill.
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I hear people say… “Marketing doesn’t work for me!” but the reality is nobody wants what you are selling.
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If we keep doing the same thing we can’t expect to see different results.