Select Page

Marketing Occupational Therapy Direct To Consumer

by | Jul 8, 2021 | Marketing

If you really want to find easy success in marketing, solve important problems.
…
As a therapist I was always so frustrated by patients who would refuse to schedule unless they had 10AM on MWF, or patients who would call to cancel a scheduled appointment because they already had a “blowout” scheduled.
…
If hair care is more important that PT care we are not solving important problems.
…
Once I switched to focusing on post surgical care and total knee replacement care specifically, my business life changed.
…
Cancels and no-shows almost completely disappeared. Complaints about high copays nearly vanished. Patients would accept any time slot on the schedule and preferred the slower times that are normally harder to fill.
…
I hear people say… “Marketing doesn’t work for me!” but the reality is nobody wants what you are selling.
…
If we keep doing the same thing we can’t expect to see different results.
3 Most COMMON Mistakes in PECOS

3 Most COMMON Mistakes in PECOS

by | Dec 3, 2021 |

1 - Your Business Name Doesn't Match CP-575 To complete your PECOS Medicare application you must upload a copy of your CP-575 letter along with other documents. The CP-575 is a letter you would have received from the IRS on which you will find your official business...

60%+ Profit Margin On A Physical Therapist

60%+ Profit Margin On A Physical Therapist

by | Nov 20, 2021 |

It is important we clarify some terminology first. This article is specifically addressing the profit margin on a single physical therapist. This does not include the expenses of support personnel, business operations, etc. I am not discussing the profit margin of a...