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Marketing Occupational Therapy Direct To Consumer

by | Jul 8, 2021 | Marketing

If you really want to find easy success in marketing, solve important problems.
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As a therapist I was always so frustrated by patients who would refuse to schedule unless they had 10AM on MWF, or patients who would call to cancel a scheduled appointment because they already had a “blowout” scheduled.
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If hair care is more important that PT care we are not solving important problems.
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Once I switched to focusing on post surgical care and total knee replacement care specifically, my business life changed.
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Cancels and no-shows almost completely disappeared. Complaints about high copays nearly vanished. Patients would accept any time slot on the schedule and preferred the slower times that are normally harder to fill.
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I hear people say… “Marketing doesn’t work for me!” but the reality is nobody wants what you are selling.
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If we keep doing the same thing we can’t expect to see different results.
PT vs PTA: Should I become a PT or PTA?

PT vs PTA: Should I become a PT or PTA?

by | Oct 6, 2022 |

Should I Become a PT vs PTA in 2023? This is a great question. In my opinion, the main difference between choosing to become a PT vs PTA depends on your goals for the future. There is little difference in the salary, job opportunities, and fulfillment of both paths....

Will PTAs Be Phased Out in 2023?

by | Oct 6, 2022 |

Will PTAs be phased out of the physical therapy profession in 2023? Absolutely not! Physical therapist assistants are a vital part of the patient care experience. I believe the best way to preserve the future of physical therapist assistants in the physical therapy...