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Marketing Occupational Therapy Direct To Consumer

by | Jul 8, 2021 | Marketing

If you really want to find easy success in marketing, solve important problems.
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As a therapist I was always so frustrated by patients who would refuse to schedule unless they had 10AM on MWF, or patients who would call to cancel a scheduled appointment because they already had a “blowout” scheduled.
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If hair care is more important that PT care we are not solving important problems.
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Once I switched to focusing on post surgical care and total knee replacement care specifically, my business life changed.
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Cancels and no-shows almost completely disappeared. Complaints about high copays nearly vanished. Patients would accept any time slot on the schedule and preferred the slower times that are normally harder to fill.
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I hear people say… “Marketing doesn’t work for me!” but the reality is nobody wants what you are selling.
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If we keep doing the same thing we can’t expect to see different results.

What is Medicare MPPR Reason Code 59

by | Jul 20, 2022 |

The Medicare Multiple Procedure Payment Reduction (MPPR) is a reimbursement reduction that applies when to billable services when multiple services are furnished by the same provider to the same patient in the same session on the same day. How does Medicare MPPR...

How to bill a Medicare Supplemental Insurance

by | Jul 8, 2022 |

In this article we will discuss how to bill a medicare supplemental insurance as well as how to know when Medicare auto-forwarded your claim information to the secondary insurance plan.Bill a Medicare Supplmental Insurance for Physical Therapy Service Step 1 - Initial...