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Marketing Occupational Therapy Direct To Consumer

by | Jul 8, 2021 | Marketing

If you really want to find easy success in marketing, solve important problems.
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As a therapist I was always so frustrated by patients who would refuse to schedule unless they had 10AM on MWF, or patients who would call to cancel a scheduled appointment because they already had a “blowout” scheduled.
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If hair care is more important that PT care we are not solving important problems.
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Once I switched to focusing on post surgical care and total knee replacement care specifically, my business life changed.
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Cancels and no-shows almost completely disappeared. Complaints about high copays nearly vanished. Patients would accept any time slot on the schedule and preferred the slower times that are normally harder to fill.
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I hear people say… “Marketing doesn’t work for me!” but the reality is nobody wants what you are selling.
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If we keep doing the same thing we can’t expect to see different results.
Does Medicare Cover Massage Therapy

Does Medicare Cover Massage Therapy

by | Mar 16, 2022 |

Massage therapy is only a covered service for Medicare when it is provided as part of a comprehensive treatment. When providing massage only it is not a covered service and therefore providers are allowed to provide it to Medicare beneficiaries for cash pay (self pay) physical therapy.

Best Physical Therapy YouTube Channels in 2022

Best Physical Therapy YouTube Channels in 2022

by | Mar 12, 2022 |

This article is a YouTube channel roundup of 2022's BEST Physical Therapy YouTube Channels. Selection Criteria... My Personal Opinion! This is a growing list. I will be adding channels as I find them. Check back regularly to see new listings.Physical Therapy YouTube...