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Marketing Occupational Therapy Direct To Consumer

by | Jul 8, 2021 | Marketing

If you really want to find easy success in marketing, solve important problems.
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As a therapist I was always so frustrated by patients who would refuse to schedule unless they had 10AM on MWF, or patients who would call to cancel a scheduled appointment because they already had a “blowout” scheduled.
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If hair care is more important that PT care we are not solving important problems.
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Once I switched to focusing on post surgical care and total knee replacement care specifically, my business life changed.
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Cancels and no-shows almost completely disappeared. Complaints about high copays nearly vanished. Patients would accept any time slot on the schedule and preferred the slower times that are normally harder to fill.
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I hear people say… “Marketing doesn’t work for me!” but the reality is nobody wants what you are selling.
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If we keep doing the same thing we can’t expect to see different results.
What is a Letter of Medical Necessity?

What is a Letter of Medical Necessity?

by | Oct 28, 2021 |

A letter of medical necessity is simply a document supporting the need for a prescribed assistive device that may be used by the patient to improve or treat a medical condition.   If a physical therapist determines a patient may require a walker to assist in...

How to Apply for a Type 2 NPI

How to Apply for a Type 2 NPI

by | Oct 22, 2021 |

This is a detailed tutorial helping clinicians navigate and complete the NPPES application for a Type 2 NPI. The type 2 NPI is an organizational NPI and is required for businesses. Who Needs An Organizational Type 2 NPI? Physical Therapist in Private Practice...