Marketing Occupational Therapy Direct To Consumer

by Anthony Maritato | Jul 8, 2021 | Marketing

Table of Contents

If you really want to find easy success in marketing, solve important problems.

…

As a therapist I was always so frustrated by patients who would refuse to schedule unless they had 10AM on MWF, or patients who would call to cancel a scheduled appointment because they already had a “blowout” scheduled.

…

If hair care is more important that PT care we are not solving important problems.

…

Once I switched to focusing on post surgical care and total knee replacement care specifically, my business life changed.

…

Cancels and no-shows almost completely disappeared. Complaints about high copays nearly vanished. Patients would accept any time slot on the schedule and preferred the slower times that are normally harder to fill.

…

I hear people say… “Marketing doesn’t work for me!” but the reality is nobody wants what you are selling.

…

If we keep doing the same thing we can’t expect to see different results.

CPT Code 95992

by Anthony Maritato | Sep 20, 2022 | Medicare

CPT Code 95992 CPT 95992 – Canalith repositioning procedure(s) (eg, Epley maneuver, Semont maneuver), per day* Source: NGS A56566 Appropriate Diagnosis to Charge CPT Code 95992 H81.11 - Benign paroxysmal vertigo, right ear H81.12 - Benign paroxysmal vertigo, left ear...

Reason Code 4 | Remark Code N519 Physical Therapy Denial

by Anthony Maritato | Sep 19, 2022 | Medicare

Reason Code 4 Medicare Remarks: "The procedure code is inconsistent with the modifier used or a required modifier is missing." The most common reason for this denial is a missing professional discipline modifier. GP Modifier Physical Therapy GO Modifier Occupational...

How to Confirm a PT Patient has Traditional Medicare vs Medicare Advantage

by Anthony Maritato | Sep 15, 2022 | Medicare

Traditional Medicare vs Medicare Advantage Plans Medicare Part B Traditional Medicare is often referred to as Medicare Part B. This plan pays for outpatient services which include physical therapy in private practice. Medicare Part C Medicare Advantage plans are...

« Older Entries

Next Entries »