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Marketing Occupational Therapy Direct To Consumer

by | Jul 8, 2021 | Marketing

If you really want to find easy success in marketing, solve important problems.
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As a therapist I was always so frustrated by patients who would refuse to schedule unless they had 10AM on MWF, or patients who would call to cancel a scheduled appointment because they already had a “blowout” scheduled.
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If hair care is more important that PT care we are not solving important problems.
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Once I switched to focusing on post surgical care and total knee replacement care specifically, my business life changed.
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Cancels and no-shows almost completely disappeared. Complaints about high copays nearly vanished. Patients would accept any time slot on the schedule and preferred the slower times that are normally harder to fill.
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I hear people say… “Marketing doesn’t work for me!” but the reality is nobody wants what you are selling.
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If we keep doing the same thing we can’t expect to see different results.
How to Monetize a Physical Therapy YouTube Channel

How to Monetize a Physical Therapy YouTube Channel

by | Jun 10, 2022 |

How do you actually get paid doing this? Do you get a check from youtube? Do you have a certain type of account? Are there specific points (amount of subscribers, views, etc) you have to reach before you even monetize? Just curious on the logisticsFacebook Member...

CPT Code 97140 Manual Therapy

CPT Code 97140 Manual Therapy

by | Jun 3, 2022 |

CPT Code 97140 Documentation Guidelines Medicare Part B - According to Medicare LCD L34049 "Documentation must clearly support the need for continued manual therapy treatment beyond 12-18 visits. When the patient and/or caregiver has been instructed in the performance...

Physical Therapy Business SWOT Analysis

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by | Jun 3, 2022 |

Physical Therapy Business SWOT Analysis Strengths Weaknesses Opportunities Threats Physical Therapy Private Practice Strengths 2022 has seen some major challenges for small physical therapy private practices. Declining Medicare reimbursement Increasing Regulations...