Marketing Occupational Therapy Direct To Consumer

by Anthony Maritato | Jul 8, 2021 | Marketing

Table of Contents

If you really want to find easy success in marketing, solve important problems.

…

As a therapist I was always so frustrated by patients who would refuse to schedule unless they had 10AM on MWF, or patients who would call to cancel a scheduled appointment because they already had a “blowout” scheduled.

…

If hair care is more important that PT care we are not solving important problems.

…

Once I switched to focusing on post surgical care and total knee replacement care specifically, my business life changed.

…

Cancels and no-shows almost completely disappeared. Complaints about high copays nearly vanished. Patients would accept any time slot on the schedule and preferred the slower times that are normally harder to fill.

…

I hear people say… “Marketing doesn’t work for me!” but the reality is nobody wants what you are selling.

…

If we keep doing the same thing we can’t expect to see different results.

How much does AFLAC Pay for Physical Therapy?

by Anthony Maritato | Oct 12, 2022 | Cash Based Practice

How Much Does AFLAC Pay for Physical Therapy? According to AFLAC's therapy Accident Advantage plan, "THERAPY BENEFIT: Aflac will pay $35 per therapy treatment when a Covered Person receives treatment for Accidental Injuries sustained in a covered accident and later a...

How to Pick a Business Name for a Physical Therapy Practice in 2022

by Anthony Maritato | Oct 11, 2022 | Marketing

Let the Marketing Dept Pick a Business Name for Your Physical Therapy Practice. While your physical therapy business name is important, don't let it slow you down. Too many aspiring business owners stall for months in trying to choose a name. There are several...

25 Most Commonly Used Physical Therapy Abbreviations

by Anthony Maritato | Oct 7, 2022 | Documentation

25 Most Common Outpatient Physical Therapy Abbreviations in 2022 AAROM - Active Assisted Range of Motion AROM - Active Range of Motion CLOF - Current Level of Function CPM - Continuous Passive Motion DPT - Doctor of Physical Therapy ER - External Rotation GLOF - Goal...

« Older Entries

Next Entries »