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Anthony Maritato, PT

Anthony Maritato, PT

Private Practice Owner / Physical Therapist

After starting a private practice physical therapy clinic in 2022 with his wife Kathy Maritato, PT, Tony and Kathy grew their practice to five locations across two states.

Now, Tony and Kathy enjoy spending time treating patients in the morning, coaching therapists in the evening, and being home to play with their dog Tucker and 4 boys.

More Lessons...

Physical Therapy Google Search Traffic

Physical Therapy Google Search Traffic

Increase Physical Therapy Google Search Traffic Physical therapy Google search traffic is the lifeblood of any physical therapy website. When your ideal client is searching for information about their condition you want Google to put your information at the top of...

5 TIPS for Physical Therapy Email Marketing in 2022

5 TIPS for Physical Therapy Email Marketing in 2022

Physical Therapy Email Marketing (Basics) Have a purpose Build a relationship Connect with Other Businesses Drive Affiliate Income Pick an Email System that is Easy to Use Tip 1 - Have a Purpose There is nothing worse than getting pointless emails. What is the benefit...

Cancel a Physical Therapists Medicare Reassignment of Benefits

Cancel a Physical Therapists Medicare Reassignment of Benefits

Reassignment of Benefits Any time a physical therapist changes jobs, it is the responsibility of that therapist and the previous employer to cancel the established Medicare reassignment of benefits. In this article I will review a very simple process the physical...

7 MUST Haves When Choosing a Physical Therapy EMR

7 MUST Haves When Choosing a Physical Therapy EMR

1. Physical Therapy EMR Exit Plan The physical therapy EMR you love today won't be the physical therapy EMR you love in a couple years. Things change, your practice will grow. Often, the tools and resources a small single owner-operator physical therapist uses will...

CPT Code 97161 Physical Therapy Evaluation

CPT Code 97161 Physical Therapy Evaluation

CPT Code 97161 - Physical Therapy Evaluation (Low Complexity) 97161 CPT code description - "PHYSICAL THERAPY EVALUATION: LOW COMPLEXITY, REQUIRING THESE COMPONENTS: A HISTORY WITH NO PERSONAL FACTORS AND/OR COMORBIDITIES THAT IMPACT THE PLAN OF CARE; AN EXAMINATION OF...

Medicare KX Modifier Physical Therapy [2022 Update]

Medicare KX Modifier Physical Therapy [2022 Update]

Medicare KX Modifier for Physical Therapy What is the Medicare KX Modifier and Why is it Used? This is an interesting quote that explains what the Medicare KX Modifier is: (Source) Medicare Claims Processing Manual Chapter 5 - Part B Outpatient Rehabilitation and...

Top 5 Highest Paying Physical Therapy Codes

Top 5 Highest Paying Physical Therapy Codes

1. 97161 - Physical Therapy Evaluation $98.60 2. 97530 - Therapeutic Exercise $36.21 3. 97112 - Neuromuscular ReEducation $33.54 4. 97535 - Self Care / Home Management $32.13 5. 97110 / 97116 Therex / Gait Training $28.97 97161 - Physical Therapy Evaluation The...

Pricing CashPT Cash Based Physical Therapy Services in 2022

Pricing CashPT Cash Based Physical Therapy Services in 2022

For new cash based physical therapy practice owners, pricing cashpt is challenging.  In this article I will share some different pricing models including my favorite which is called Value-Based Pricing.There are 3 ways to establish your CashPT pricing: Comparative...

3 Pricing Psychology Tips for a Cash Based Physical Therapy Practice

The psychology of pricing is often more important than the actual pricing. Bottled water is a classic example. Water is a commodity. Fill a cup from your kitchen sink and pay $0.05. Pour the same water from a plastic bottle and pay $2. Buy that same plastic bottle at...